- Salmon (50 g)
Salmon is a marine and freshwater food fish high in protein and Omega fatty acid. There is currently no official AAFCO definition for salmon. Natura uses only fresh wild-caught salmon. Salmon is an excellent single-source protein. It is also an excellent source of Omega 3 essential fatty acids which play a vital role in the structures of cell membranes. Essential fatty acids stimulate growth benefit skin and hair influence the inflammatory response and affect the development of the nervous system including the brain.
- Mackerel (49 g)
Mackerel is a food fish of the North Atlantic. We use the clean tissue of undecomposed whole mackerel and/or mackerel cuttings. There is currently no official AAFCO definition for mackerel. Natura uses whole table-quality mackerel which are ground and added to the ingredient mix. Mackerel is an excellent single-source protein. It is also an excellent source of Omega 3 essential fatty acids which play a vital role in the structures of cell membranes. Essential fatty acids stimulate growth benefit skin and hair influence the inflammatory response and affect the development of the nervous system including the brain.
- Salmon Broth (48 g)
- Sweet Potatoes (47 g)
Natura uses 100% pure and natural fresh sweet potatoes which are washed, peeled, trimmed and diced and are produced in accordance with good manufacturing practices.
Sweet potatoes are an excellent source of antioxidants such as Beta-Carotene, Vitamin A, Vitamin C and Vitamin E, as well as Potassium, Calcium, Iron and other vitamins and minerals. They are a good source of natural dietary fiber, and add a healthy, sweet taste to the food. Sweet potatoes are a source of complex carbohydrates that offers an alternative to traditional fiber choices for pets that may have food allergies or other sensitivities.
- Sunflower Oil (46 g)
Sunflower oil is obtained by extracting oil from sunflower seeds. Sunflower oil has a high concentration of linoleic acid (73%) which is important for good skin and coat health. Natura uses sunflower oil that has been cold-pressed and protected from exposure to heat and light. This very high quality very palatable fat is used in California Natural and Innova formulations.
- Natural Flavors (45 g)
Natural flavors are minimally processed flavor ingredients that do not contain synthetic or artificial components. In the Natura products that include "natural flavor" in the formula the exact composition is proprietary. However it is always made from the same animal species on which the formula is based. For example the "natural flavor" used in the original EVO formula contains a reduction of chicken meat - much the same process as is employed to create a chicken stock in your home kitchen.
- Herring Oil (44 g)
Herring oil is the oil extracted from whole herring. Herring oil provides a rich source of Omega 3 essential fatty acids. Because the herring that Natura uses is of such high quality the herring oil helps produce healthy skin and lustrous coats.
- Carrageenan (43 g)
Carrageenan is a red seaweed extract used as a food stabilizer and thickener.
The particular type of seaweed that Carrageenan comes from is common in the Atlantic Ocean near Britain, Europe and North America. The seaweed is boiled to extract the carrageenan. It is a natural ingredient which Natura uses in the thickening and stabalizing of our canned foods.
- Guar Gum (42 g)
Guar gum is derived from the ground endosperm of the guar plant. It is a gelatinous substance from the legume family that contains protein and polysaccharides. There is currently no official AAFCO definition for guar gum but is considered GRAS (generally recognized as safe). Guar gum is used as an emulsifier thickener and stabilizer in foods. Several studies have found significant decreases in cholesterol levels after administration of guar gum in humans. These decreases are thought to be a function of the high soluble fiber content of guar. Guar gum is highly digestible and has a low caloric content.
- L-ascorbyl-2-polyphosphate (41 g)
L-ascorbyl-2-polyphosphate is a more stable form of vitamin C.
- Vitamins (40 g)
Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- Minerals (39 g)
Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive. The minerals Natura uses are chelated providing three to ten times greater assimilation than common minerals.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- Sodium Phosphate (38 g)
Phosphorus is a naturally occurring substance that is important in every cell in the body. The majority of phosphorus in the body is found in the bones. The potassium and sodium salt forms of phosphorus are called phosphates. Sodium phosphate is used to acidify the urine and lower the urinary calcium concentration. This may reduce rash and odor caused by ammonium in the urine. Sodium phosphate is also used as a phosphorus supplement to prevent and/or treat a phosphorus deficiency.
- Inulin (37 g)
A relatively new highly fermentable fiber Inulin has not only become widely recognized as a superior prebiotic fiber source it has also been clinically proven to increase calcium absorption. Derived from chicory roots Inulin becomes a specific foodstuff for the beneficial bacteria found in the intestinal tract. Benefits from this include firmer stools reduced risk of colitis and cancers improvement in glucose and blood lipid metabolism reduction in gas production (flatulence) and a reduction in fecal odor. A tasteless white polysaccharide found especially dissolved in the sap of the roots and rhizomes of composite plants.
- Potassium Chloride (36 g)
A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.
Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.
- Salt (35 g)
Salt is a natural mineral, necessary for life and good health.
Salt provides several essential nutrients, such as sodium and chloride, as well as important trace minerals. The average sodium level in our food and treats is currently 0.9 g/Mcal, which is considered low by industry standards, but still supplies the nutrients your pet’s body requires.
- Choline Chloride (34 g)
Choline chloride is a member of the B-complex group of water-soluble vitamins (vitamin B-4). It is used as an animal feed additive especially for poultry and swine to increase growth reduce mortality rate increase feed efficiency increase egg production and improve meat quality. It is not a substitute for any other feed supplement and has no direct substitutes itself.
- Beta Carotene (33 g)
Beta carotene is a carotenoid that produces Vitamin A. Although several different carotenoids are capable of providing vitamin A Beta Carotene is the most plentiful in foods and has the highest biological activity.
Animal products do not contain carotenoids but can provide active vitamin A when included in the diet. Milk liver egg yolk and carrots contain high amounts of Beta Carotene. Both dogs and cats readily absorb Beta Carotene and studies have shown this carotenoid may have a function in cell-mediated and body immune responses in these species.
