- Herring (50 g)
Herring is the clean tissue of undecomposed whole herring or herring cuttings either or both with or without the extraction of part of the oils. Herring is an excellent single-source protein. It is also an excellent source of Omega 3 essential fatty acids. Natura uses whole table quality herring which are ground and added to the ingredient mix.
- Barley (49 g)
Barley is a major food and animal feed crop a member of the grass family Poaceae.
Ground barley is the entire barley kernel ground or chopped. Ground Barley is a good quality source of carbohydrates. Because Natura uses the entire barley kernel it contributes additional protein barley oil bran vitamins and minerals to the diet.
- Oatmeal (48 g)
Oatmeal is the dry ground product of cleaned oats with the hulls removed. Oatmeal is a good source of carbohydrate energy. Natura uses Oatmeal with its natural nutrients intact and without preprocessing. This is in contrast to the fractionated oat ingredients used by some manufacturers such as oat bran oat flour or feeding oat meal which have been leeched of much of their nutritional value.
A natural healthy grain that`s rich in B vitamins oatmeal is the featured grain in HealthWise products and is used in Innova and California Natural HealthBars because its sticky texture helps hold the biscuit shape together without using artificial binders.
- Herring Meal (47 g)
Herring meal is the clean rendered (cooked down) dried ground tissue of undecomposed whole herring or herring cuttings either or both with or without the extraction of part of the oil. Herring meal is a good source of Omega 3 essential fatty acids. Natura uses the whole herring including the oil from this excellent food fish in our cat and dog food products.
- Chicken Fat (46 g)
Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting. Chicken fat is the highest of all animal sources in linoleic acid (over 23%) an important element for skin and coat health. Because Natura uses such high-quality chicken this is a high-quality source of fat.
- Natural Flavors (45 g)
Natural flavors are minimally processed flavor ingredients that do not contain synthetic or artificial components. In the Natura products that include "natural flavor" in the formula the exact composition is proprietary. However it is always made from the same animal species on which the formula is based. For example the "natural flavor" used in the original EVO formula contains a reduction of chicken meat - much the same process as is employed to create a chicken stock in your home kitchen.
- Sweet Potatoes (44 g)
Natura uses 100% pure and natural fresh sweet potatoes which are washed, peeled, trimmed and diced and are produced in accordance with good manufacturing practices.
Sweet potatoes are an excellent source of antioxidants such as Beta-Carotene, Vitamin A, Vitamin C and Vitamin E, as well as Potassium, Calcium, Iron and other vitamins and minerals. They are a good source of natural dietary fiber, and add a healthy, sweet taste to the food. Sweet potatoes are a source of complex carbohydrates that offers an alternative to traditional fiber choices for pets that may have food allergies or other sensitivities.
- Sunflower Oil (43 g)
Sunflower oil is obtained by extracting oil from sunflower seeds. Sunflower oil has a high concentration of linoleic acid (73%) which is important for good skin and coat health. Natura uses sunflower oil that has been cold-pressed and protected from exposure to heat and light. This very high quality very palatable fat is used in California Natural and Innova formulations.
- Herring Oil (42 g)
Herring oil is the oil extracted from whole herring. Herring oil provides a rich source of Omega 3 essential fatty acids. Because the herring that Natura uses is of such high quality the herring oil helps produce healthy skin and lustrous coats.
- Vitamins (41 g)
Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- DL-Methionine (40 g)
Methionine (dL-Methionine) is a sulfur-containing amino acid obtained by the hydrolysis of most common proteins.
Methionine is a principle supplier of sulfur which prevents disorders of the hair (promotes hair growth) skin and nails. It helps lower cholesterol levels by increasing the liver`s production of lecithin reduces liver fat and protects the kidneys. dl-methionine is a chelating agent for heavy metals. It regulates the formation of ammonia and creates ammonia-free urine which reduces bladder irritation.
dl-methionine is an essential amino acid which serves as a urinary acidifier.
Natura adds this supplement to cat foods to create acidic urine. In our dog foods the meat supplies sufficient amounts.
- Minerals (39 g)
Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive. The minerals Natura uses are chelated providing three to ten times greater assimilation than common minerals.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- Taurine (38 g)
Taurine is the 11th essential amino acid required by cats. Insufficient levels of taurine can lead to blindness and cardiac problems in cats. Meat is naturally high in taurine so Natura foods contain high levels of this important nutrient. Natural taurine is also added to our cat foods to ensure cats get enough of this essential amino acid.
Cats vs Dogs: While dogs can synthesize taurine in their systems cats cannot and must have additional amounts added to their diet for proper health.
Recent university research has suggested however that like cats some breeds of dogs may benefit from Taurine in the diet. While California Natural has always contained ample Taurine from natural sources such as lamb meal we have decided to supplement Taurine to ensure that all puppies receive full nutritional benefit from our products.
- Rosemary Extract (37 g)
Rosemary is an evergreen shrub of Rosemarinus Officinalis. Rosemary along with its cancer prevention properties is a highly effective preservative.