- Chicken Meal (50 g)
Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone derived from the parts of whole carcasses of chicken -- exclusive of feathers heads feet or entrails. Chicken meal is considered to be the single best source of protein in commercial pet foods. Natura uses high-quality low ash chicken meal extensively. This ingredient is very digestible very palatable and very expensive.
- Brown Rice (49 g)
Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.
Rice, in its whole form, is a high quality source of carbohydrates, protein and fiber. This is in contrast to fractionated grain ingredients used by some manufacturers such as rice polishings, rice bran, or brewers rice which have been leeched of much of their nutrient value.
Natura uses whole rice, which is the most easily digested grain and the least likely to cause allergic reactions. It is an antidiarrheal and helps lower cholesterol. Natura also uses brown rice, which is the same plant with the bran intact.
- Rice (48 g)
Rice unless listed as brown rice is the de-hulled rice kernel without the bran -- known as white rice. Rice in its whole form is a high quality source of carbohydrates protein and fiber. This is in contrast to fractionated grain ingredients used by some manufacturers such as rice polishings rice bran or brewers rice which have been leeched of much of their nutrient value.
Natura uses whole rice which is the most easily digested grain and the least likely to cause allergic reactions. It is an antidiarrheal and helps lower cholesterol. Natura also uses brown rice which is the same plant with the bran intact.
- Sunflower Oil (47 g)
Sunflower oil is obtained by extracting oil from sunflower seeds. Sunflower oil has a high concentration of linoleic acid (73%) which is important for good skin and coat health. Natura uses sunflower oil that has been cold-pressed and protected from exposure to heat and light. This very high quality very palatable fat is used in California Natural and Innova formulations.
- Flaxseed (46 g)
Flaxseed is the whole seed of the flax plant. What makes flaxseed so outstanding is its mix in both soluble and insoluble fiber. Together these fibers aid in digestion and help to prevent constipation thereby offering protection against cancer. Flaxseed is also an excellent source of Omega 6 and Omega 3 essential fatty acids. These fatty acids help produce the soft luxuriant coat on your pet for which Natura is known. The richest source of alpha-linoleic acid is found in flaxseed.
- Natural Flavors (45 g)
Natural flavors are minimally processed flavor ingredients that do not contain synthetic or artificial components. In the Natura products that include "natural flavor" in the formula the exact composition is proprietary. However it is always made from the same animal species on which the formula is based. For example the "natural flavor" used in the original EVO formula contains a reduction of chicken meat - much the same process as is employed to create a chicken stock in your home kitchen.
- Potassium Chloride (44 g)
A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.
Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.
- Salt (43 g)
Salt is a natural mineral, necessary for life and good health.
Salt provides several essential nutrients, such as sodium and chloride, as well as important trace minerals. The average sodium level in our food and treats is currently 0.9 g/Mcal, which is considered low by industry standards, but still supplies the nutrients your pet’s body requires.
- Vitamins (42 g)
Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- Minerals (41 g)
Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive not just survive. The minerals Natura uses are chelated providing three to ten times greater assimilation than common minerals.
Included in our foods are some of the following vitamins and minerals: Ascorbic Acid Beta Carotene Biotin Calcium Carbonate Calcium Iodate Choline Chloride Cobalt Carbonate Cobalt Proteinate Copper Proteinate d-Calcium Pantothenate Dicalcium Pantothenate dl-Methionine Folic Acid Iron Proteinate Manganese Proteinate Niacin Potassium Chloride Pyridoxine Hydrochloride Riboflavin Thiamine Mononitrate Vitamin A Supplement Vitamin B12 Supplement Vitamin C Supplement (Sodium Ascorbate) Vitamin D3 Supplement Vitamin E Supplement (Alpha Tocopherol) Zinc Proteinate
Natura adds these important vitamins and minerals in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
- Rosemary Extract (40 g)
Rosemary is an evergreen shrub of Rosemarinus Officinalis. Rosemary along with its cancer prevention properties is a highly effective preservative.
